The University of Lethbridge Students’ Union (ULSU) and the U of L Bookstore have teamed up to fight cancer through a movement called F*CK CANCER inwykiwyk.

The F*CK CANCER inwykiwyk (an acronym for It’s Not What You Know, It’s Who You Know) movement was designed to give young adults whose lives have been impacted by cancer a way to raise money and attend a charity event that allows them to bond and gain strength from others.

“The U of L Bookstore is proud to partner with the Students’ Union on this important initiative,” says Annette Bright, Bookstore manager. “Cancer affects everyone and we are happy to help support our students as they raise money to help fight this disease.”

Those who want to attend the F*CK CANCER event on Oct. 16 at The Zoo must wear a F*CK CANCER T-shirt to gain entry. Those new to the event can buy a T-shirt, with lettering in a rainbow of colours in support of various types of cancers, at the U of L Bookstore for $25. Those who want to use their T-shirts from last year need only buy a $25 ticket, also available at the Bookstore, to this year’s event.

Riley Miller, ULSU vice-president student affairs, poses with F*CK CANCER T-shirts available at the U of L Bookstore.

The movement began in Montreal in 2010. Julie Greenbaum, one of the movement’s co-founders, wanted to honour her mother who had died after a battle with ovarian cancer. Since then, F*CK CANCER charity events have been held in Ottawa, Toronto, London, Ont. and Los Angeles.

Last September, Riley Miller, now the ULSU vice-president of student affairs, brought the event to Lethbridge and raised $8,000 for the Jack Ady Cancer Centre.

He hopes to raise even more money for cancer this year.

“Ideally, the goal is to go above and beyond that so I hope that people who participated last year had a good time and will come out again and we can raise $10,000,” says Miller.

The event has special significance for Miller since he’s a cancer survivor himself. In 2011, he underwent treatment for Hodgkin’s Lymphoma.

“It’s a different twist on how cancer fundraisers go and bringing awareness to a cause. It reaches out to our age group and instead of mourning, it’s celebrating,” says Miller. “The public is more than welcome to join in on the movement.”

The F*CK CANCER event starts at 9 p.m. Oct. 16 at The Zoo and features several guest DJs.