Economic Development Lethbridge (EDL) – with community partners including the University of Lethbridge – has launched a marketing campaign designed to highlight the often little known but significant benefits that Lethbridge has to offer.

The campaign, which is intended to increase awareness as well as bust myths and misconceptions about Lethbridge, is built around 'mind blowing facts' which promote the excellent business, education and lifestyle opportunities in the city.

The U of L's first contribution focuses on the recent selection of Biological Sciences researcher, Dr. Olga Kovalchuk, as one of Canada's Top 40 under 40.

City of Lethbridge Mayor, Robert Tarleck, says, "Lethbridge truly has something special that can deliver real business and lifestyle results. An initiative like this is needed to promote the characteristics that demonstrate the value Lethbridge offers to our province and country."

The participation of partner organizations has contributed tremendous value to the implementation of this high-impact, high profile campaign.

"Our goal is to ensure that Lethbridge is recognized and respected as a vital player in the provincial and national marketplace," says EDL chief executive officer Cheryl Dick.

"Partnering with businesses and organizations in our community allows us to broaden the reach of this campaign and elevate the assets and strengths of Lethbridge throughout Alberta."

The campaign uses targeted media opportunities to reach both a business audience and a more general population and will remain in market until the end of 2010.

To suggest a mind-blowing fact about the U of L, send it to communications@uleth.ca

To suggest a mind-blowing fact about the community, fill out a submission form by visiting this link.