Faculty
Dhillon School of Business - Marketing
- Phone
- (403) 332-4653
- Email
- rhiannon.mesler@uleth.ca
- Campus
- Calgary
Faculty
Dhillon School of Business - Calgary Campus
Biography
Experience - Dr. Mesler is an Assistant Professor at Dhillon School of Business and a member of the Centre for Consumer and Social Well-Being at University of Lethbridge (Calgary Campus). Rhiannon's research on consumer behavior has been featured in top journals including Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research and she currently holds two Social Science and Humanities Research Council of Canada Insight Development grants (as PI and Co-PI).
Education - Rhiannon holds a PhD in Management from the Haskayne School of Business at the University of Calgary, an MSc in Industrial-Organizational Psychology from the University of Calgary, and a Bachelor's degree in Psychology from the University of Waterloo. She also completed a post-doctoral fellowship at the University of Alberta School of Business.
Community Volunteer - Rhiannon is Chair of the Government of Alberta's Power and Natural Gas Consumer Panel and a recent past member of the United Way of Calgary and Area Board of Directors (ex officio). She has served as a Board Trustee for the City Centre for Charity Effectiveness Trust at Cass Business School at City, University of London and Classroom Champions International. Her achievements have seen her recognized as one of Calgary's Top 40 Under 40 and Marketing Magazine's 30 Under 30.
Publications
MacDonnell, R. & White, K.: "How Construals of Money Versus Time Impact Consumer Charitable Giving" (2015), Journal of Consumer Research.
White, K., MacDonnell, R., & Ellard, J. Fair is Fair: Consumer Just World Beliefs and Intentions and Behaviors Towards Fair Trade Products. (2012), Journal of Marketing, 76(1), p. 103- 118.
White, K., MacDonnell, R., & Dahl, D. (2011) It's the Mindset that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Conservation Behaviors. Journal of Marketing Research, 48(3), p. 472-485.