Basil, Debra
Faculty
Dhillon School of Business - Marketing
- Phone
- (403) 329-2164
- debra.basil@uleth.ca
About Me
Professor of Marketing
Institute for Social and Consumer Well-being: Director and Co-founder
Foreign Teaching and Research: Japan (2005), Australia (2008), France (2003, 2013)
Institute for Social and Consumer Well-being: Director and Co-founder
Foreign Teaching and Research: Japan (2005), Australia (2008), France (2003, 2013)
Biography
CURRENT POSITION:
University of Lethbridge, Professor of Marketing (2012)
FORMER POSITIONS:
University of Lethbridge, Associate Professor (2006), Assistant Professor (2000)
Deluxe Corporation, Account Executive (1988-1995), Seattle, Honolulu, Denver USA
Porter Novelli Public Relations firm, Research Intern
Allstate Insurance, Market Analysis Intern
EDUCATION:
University of Colorado, Boulder, PhD--Marketing (2002)
University of Washington, Seattle, BBA--Marketing (1988)
University of Lethbridge, Professor of Marketing (2012)
FORMER POSITIONS:
University of Lethbridge, Associate Professor (2006), Assistant Professor (2000)
Deluxe Corporation, Account Executive (1988-1995), Seattle, Honolulu, Denver USA
Porter Novelli Public Relations firm, Research Intern
Allstate Insurance, Market Analysis Intern
EDUCATION:
University of Colorado, Boulder, PhD--Marketing (2002)
University of Washington, Seattle, BBA--Marketing (1988)
Current Research
| Title |
Location |
Principal Investigator | Co-Researchers | Grant Agency |
Grant Amount |
Grant Time Period |
|---|---|---|---|---|---|---|
| The impact of touchscreen devices on individual judgment and decision making | Ying Zhu | Debra Z. Basil | ||||
| The impact of touchscreen devices on individual judgment and decision making | Ying Zhu | Debra Z. Basil | SSHRC Insight Grant | $94,884 | 3 Years | |
| The impact of touchscreen devices on individual judgment and decision making | Ying Zhu | Debra Z. Basil | ||||
| Environmental Efficacy: Scale Creation | University of Lethbridge | Debra Z. Basil | Richard Perlow | |||
| Environmental Efficacy: Scale Creation | University of Lethbridge | Debra Z. Basil | Richard Perlow | University Scholars Award | ||
| Cause-related marketing: Assessing motivations, experiences and impact for nonprofit organizations. | Basil, D. Z., Deshpande, S. & Runte, M. | SSHRC | $75,880 | 2008 | ||
| Consumer Response to Point of Sale Cause Marketing | Debra Basil | |||||
| Cause Marketing from the Nonprofit's Perspective | Debra Basil | Mary Runte | ||||
| Cause-related marketing: Assessing motivations, experiences and impact for nonprofit organizations. | Basil, D. Z., Deshpande, S. & Runte, M. | |||||
| Social Marketing in Action: Cases from Around the World | Debra Z. Basil, Co-editor | Michael D. Basil and Gonzalo Diaz Meneses, co-editors | ||||
| Social Marketing in Action: Cases from Around the World | Debra Z. Basil, Co-editor | Michael D. Basil and Gonzalo Diaz Meneses, co-editors | Textbook in process and under contract with Springer International |
Previous Research
| Title | Grant Agency | Completion Date |
| Cause-related marketing: Assessing motivations, experiences and impact for nonprofit organizations | SSHRC $75,880 | 2008 |
| Using Social Marketing to Increase Occupational Health and Safety | WorkSafe BC | 2005-07 |
| Corporate Volunteerism Programs: An Impact Assessment | Imagine Canada through the Knowledge Development Centre Canada Volunteerism Initiative | 2005 |
| Guilt Advertisements: A Model of Consumer Response to Charitable Guilt Appeals | University of Lethbridge Research Fund | 2003 |
| Nutrition Labels | University of Lethbridge Research Fund | 2007 |
Publications
(NON-EXHAUSTIVE LIST)
[BOOK] Basil, D. Z., Diaz-Meneses, G., & Basil, M. D., eds. (2019). Social Marketing in Action: Cases from Around the World. Switzerland AG: Springer International Publishing. DOI: 10.1007/978-3-030-13020-6. ISBN: 978-3-030-13019-0.
Basil, D. Z., Basil, M., Lavack, A. M. & Deshpande, S. (2020). Toward developing an environmental efficacy construct. Journal of Social Marketing, 10, 1-17.
Soboleva, A.*, Burton, S., Daellenbach, K, & Basil, D. Z. (2017). Tweets for tots: Using twitter to promote a charity and its supporters. Journal of Consumer Marketing.
Burton, S., Soboleva, A*., Daellenbach, K., Basil, D., Beckman, T., Deshpande, S. (2017). Helping Those Who Help Us: Co-branded and Co-Created Twitter Promotion in Corporate Giving. Journal of Brand Management, 24(4), 322-333.
Basil, M. D., Basil, D. Z., Lavack, A., & Deshpande, S. A. (2013). Applying the Extended Parallel Process Model to workplace safety messages. Health Communication, 28(1), 29-39.
Basil, D. Z., Runté, M., Basil, M. D., & Usher, J. (2011). Company support for employee volunteering: Does size matter? The Journal of Business Research, 64(10), 61-66.
Basil, D. Z., Runté, M., Easwaramoorthy, M., & Barr, C. (2009). Company support for employee volunteering: A national survey of companies in Canada. Journal of Business Ethics, 85(2), 387-398.
Basil, D. Z., Ridgway, N. M., & Basil, M. D. (2008). Guilt and giving: A process model of empathy and efficacy. Psychology & Marketing, 25(1), 1-23.
Basil, D. Z., Ridgway, N. M., & Basil, M. D. (2006). Guilt appeals: The mediating effect of responsibility. Psychology & Marketing, 23(12), 1035-1054.
Basil, D. Z., & Herr, P. M. (2006). Attitudinal balance and cause-related marketing: An empirical application of balance theory. Journal of Consumer Psychology, 16(4), 391-403.
Basil, M. D., & Basil, D. Z. (2006). The marketing market: a study of PhD supply, demand, hiring institutions, and job candidates. Journal of Business Research, 59, 516-523.
PUBLICATIONS WITH MSc STUDENTS:
Wehbe, M.*, Basil, M. D., & Basil, D. Z. (2017). Reactance and coping responses to anti-tobacco messages. Journal of Health Communication, 22(7), 576-583.
Wiebe, J. S.*, Basil, D. Z., & Runte, M. (2016). Psychological Distance and Perceived Consumer Effectiveness in a Cause-related Marketing Context. International Review on Public and Nonprofit Marketing, 14(2), 197-215. doi:10.1007/s12208-016-0170-y
Awagu, C.*, Basil, D. Z. (2016). Fear appeals: The influence of threat orientations. Journal of Social Marketing, 6(4).
Chen, S*., Deshpande, S., & Basil, D. Z. (2011). Influence of Fit on CRM: Moderating Effects of Collectivism and Awareness. Asia-Pacific Advances in Consumer Research, 9, 281-288.
Mazaheri, E*., Basil, D. Z., Yanamandram, V., & Daroczi, Z. (2011). The impact of pre-existing attitude, conflict management style, and service outcome on customer satisfaction: An Empirical Investigation. Journal of Retailing and Consumer Services, 18(3), 235-245.
Shang*, J., Basil, D. Z., & Wymer, W. (2010). Using social marketing to enhance hotel reuse programs. The Journal of Business Research, 63(2), 166-172.
Zhu, Y.*, Basil, D. Z., & Hunter, M. G. (2009). A study of Canadian winery websites: Identification of a market integration stage. Canadian Journal of Administrative Sciences, 26(4), 286-300.
[BOOK] Basil, D. Z., Diaz-Meneses, G., & Basil, M. D., eds. (2019). Social Marketing in Action: Cases from Around the World. Switzerland AG: Springer International Publishing. DOI: 10.1007/978-3-030-13020-6. ISBN: 978-3-030-13019-0.
Basil, D. Z., Basil, M., Lavack, A. M. & Deshpande, S. (2020). Toward developing an environmental efficacy construct. Journal of Social Marketing, 10, 1-17.
Soboleva, A.*, Burton, S., Daellenbach, K, & Basil, D. Z. (2017). Tweets for tots: Using twitter to promote a charity and its supporters. Journal of Consumer Marketing.
Burton, S., Soboleva, A*., Daellenbach, K., Basil, D., Beckman, T., Deshpande, S. (2017). Helping Those Who Help Us: Co-branded and Co-Created Twitter Promotion in Corporate Giving. Journal of Brand Management, 24(4), 322-333.
Basil, M. D., Basil, D. Z., Lavack, A., & Deshpande, S. A. (2013). Applying the Extended Parallel Process Model to workplace safety messages. Health Communication, 28(1), 29-39.
Basil, D. Z., Runté, M., Basil, M. D., & Usher, J. (2011). Company support for employee volunteering: Does size matter? The Journal of Business Research, 64(10), 61-66.
Basil, D. Z., Runté, M., Easwaramoorthy, M., & Barr, C. (2009). Company support for employee volunteering: A national survey of companies in Canada. Journal of Business Ethics, 85(2), 387-398.
Basil, D. Z., Ridgway, N. M., & Basil, M. D. (2008). Guilt and giving: A process model of empathy and efficacy. Psychology & Marketing, 25(1), 1-23.
Basil, D. Z., Ridgway, N. M., & Basil, M. D. (2006). Guilt appeals: The mediating effect of responsibility. Psychology & Marketing, 23(12), 1035-1054.
Basil, D. Z., & Herr, P. M. (2006). Attitudinal balance and cause-related marketing: An empirical application of balance theory. Journal of Consumer Psychology, 16(4), 391-403.
Basil, M. D., & Basil, D. Z. (2006). The marketing market: a study of PhD supply, demand, hiring institutions, and job candidates. Journal of Business Research, 59, 516-523.
PUBLICATIONS WITH MSc STUDENTS:
Wehbe, M.*, Basil, M. D., & Basil, D. Z. (2017). Reactance and coping responses to anti-tobacco messages. Journal of Health Communication, 22(7), 576-583.
Wiebe, J. S.*, Basil, D. Z., & Runte, M. (2016). Psychological Distance and Perceived Consumer Effectiveness in a Cause-related Marketing Context. International Review on Public and Nonprofit Marketing, 14(2), 197-215. doi:10.1007/s12208-016-0170-y
Awagu, C.*, Basil, D. Z. (2016). Fear appeals: The influence of threat orientations. Journal of Social Marketing, 6(4).
Chen, S*., Deshpande, S., & Basil, D. Z. (2011). Influence of Fit on CRM: Moderating Effects of Collectivism and Awareness. Asia-Pacific Advances in Consumer Research, 9, 281-288.
Mazaheri, E*., Basil, D. Z., Yanamandram, V., & Daroczi, Z. (2011). The impact of pre-existing attitude, conflict management style, and service outcome on customer satisfaction: An Empirical Investigation. Journal of Retailing and Consumer Services, 18(3), 235-245.
Shang*, J., Basil, D. Z., & Wymer, W. (2010). Using social marketing to enhance hotel reuse programs. The Journal of Business Research, 63(2), 166-172.
Zhu, Y.*, Basil, D. Z., & Hunter, M. G. (2009). A study of Canadian winery websites: Identification of a market integration stage. Canadian Journal of Administrative Sciences, 26(4), 286-300.
Degrees
B.A. (Business Administration); Ph.D. (Marketing)
Research Interests
Ethics in Publishing
Cause-related Marketing
Volunteerism
Socially Responsible Marketing
Social Marketing
Guilt and Fear Appeals
Corporate Social Responsibility
Cause-related Marketing
Volunteerism
Socially Responsible Marketing
Social Marketing
Guilt and Fear Appeals
Corporate Social Responsibility
In The Media
Appeared before the Senate of Canada Charitable Sector Special Committee to present on volunteerism in Canada. June 4, 2018, Ottawa.
Spotlight on Research; Management Matters; Spring 2006.
Research Project on Corporate Volunteerism Programs Receives Grant; Management Matters; Spring 2005.
Research looks at corporate support; Lethbridge Herald; February 4, 2006.
Spotlight on Research; Management Matters; Spring 2006.
Research Project on Corporate Volunteerism Programs Receives Grant; Management Matters; Spring 2005.
Research looks at corporate support; Lethbridge Herald; February 4, 2006.
Research Areas
Employee volunteerism
Cause-related marketing
Charity guilt appeals
Corporate social responsibility
Expertise
Volunteerism
Social marketing
Non-profit and cause-related marketing
Consumer attitude and affect