OUR BRAND
At the University of Lethbridge, we are guided by a deep sense of interconnectedness.
We turn to the sun, Naato’si, to orient us, to bring clarity, and to remind us of the vital connection between all living things.
We turn to the tipi, Niitoyis, as a symbol of community, a sacred space where knowledge is shared and alL are welcome.
Grounded in the coulees, teaching and learning are informed by the land.
Our identity is shaped by these principles.
OUR BRAND
At the University of Lethbridge, we are guided by a deep sense of interconnectedness.
We turn to the sun, Naato’si, to orient us, to bring clarity, and to remind us of the vital connection between all living things.
We turn to the tipi, Niitoyis, as a symbol of community, a sacred space where knowledge is shared and all are welcome.
Grounded in the coulees, teaching and learning are informed by the land.
Our identity is shaped by these principles.
OUR SUN
Our logo unites the symbolism of the sun and the tipi.
Radiating beams reflect the sun and our legacy.
Four keystone poles represent the tipi’s foundation of strength and support.
The open view to the sky invites perspective, aspiration and shared learning.
Together, these elements represent a multitude of perspectives — honouring our diverse community, embracing inclusion, and inspiring a future shaped by collaboration and shared understanding. This mark is bold, rooted in heritage, and forward looking — a true emblem of who we are and what we stand for.
Together, these elements represent a multitude of perspectives—honouring our diverse community, embracing inclusion, and inspiring a future shaped by collaboration and shared understanding. This mark is bold, rooted in heritage, and forward looking—a true emblem of who we are and what we stand for.
See our logo come to life
OUR PURPOSE
Build a community of learners fluent with many perspectives.
We know that interconnected learning nurtures a sense of unity, responsibility and shared purpose.
OUR PROMISE
To connect deeply and see clearly.
The willingness to connect deeply and see clearly enhances self-awareness, enriches relationships, and empowers individuals and communities to create meaningful, lasting impact.
OUR PROMISE
To connect deeply and see clearly.
The willingness to connect deeply and see clearly enhances self-awareness, enriches relationships, and empowers individuals and communities to create meaningful, lasting impact.
OUR PERSONALITY
We choose our
words with purpose.
At ULethbridge, we create space for collaborative thinking through genuine questions and relatable ideas. We transform expertise from intimidating knowledge into accessible wisdom that people can use in their careers and beyond.
OUR GRAPHICS
A look informed
by the land.
Our graphic shapes echo the topography of the form and flow of the coulees, connecting layers of knowledge and experience.
OUR PROCESS
ULethbridge’s brand is built, and inspired by our people and the land around us.
Our new brand embodies our history and is designed for where we’re going. Shaped by research, dialogue and Indigenous perspectives, and through meaningful consultation with students, alumni, employees and community partners, the new brand carries our collective voice forward. This is our new identity. A bold reflection of our purpose. A visual symbol of our promise.
Rebranding Responsibly
As we embark on this exciting brand transformation, we're committed to making choices that reflect our environmental values. Rather than discarding perfectly usable materials, we encourage teams to use up existing branded items until they're naturally depleted. This approach allows us to minimize waste and maximize the life cycle of our materials.