As Movember winds down around the world, men will be faced (pardon the pun) with a few serious decisions – to keep their new moustache, augment it with a beard, or to shave it off.
University of Lethbridge researcher Dr. Paul Vasey (psychology) has some advice – based on research conducted in New Zealand and Samoa, which could help.
Vasey, a behaviour and evolutionary psychology researcher, worked with colleague Barnaby Dixson (University of New South Wales in Sydney, Australia) to test an evolutionary theory that holds that beards evolve for one of two possible purposes (or maybe both): To attract female mates and to scare off male sexual competitors.
The upside?
The researchers found that both New Zealand and Samoan men and women rated men with beards as older, of higher status and potentially more aggressive.
The downside?
"These two different cultural groups, in particular women, were reportedly less attracted to men with beards than they were to clean shaven men," says Vasey.
The researchers displayed natural photographs of men with and without full beards posing with neutral, smiling and angry facial expressions.
"In both cultures we found that men and women judged faces with full beards as looking older and more socially dominant," says Vasey. "Men in both cultures also judged bearded faces posing angry facial expressions as most aggressive."
However, women judged clean-shaven faces as more attractive than bearded faces.
The researchers indicate that, although further research is certainly required, these findings suggest that beards play a stronger role in signaling a man's age, social status and potential threat than in augmenting physical attractiveness.
Their research was published in the Journal of Behavioural Ecology.
This story first appeared in the December 2012 issue of the Legend. For a look at the entire issue in a flipbook format, follow this link.