Canadians will seemingly curl anywhere and at any time. Combine this love of curling with a charity opportunity and instead of flinging granite down a sheet of ice, you have a group of University of Lethbridge Management students throwing themselves across a plaza.

A human curling demonstration will kick off the Curling for the Cross event, today, 11 a.m. to noon in the South Plaza of the U of L, just outside the Students' Union Building. The demonstration begins the lead-up to the Apr. 2 Curling for the Cross fundraiser bonspiel at the Lethbridge Curling Club. It is in support of the local chapter of the Red Cross.

Curling for the Cross is the final project of the 2009 Integrated Management Experience class, a 28-person group tasked with taking an idea from concept to execution on behalf of a real client. Curling for the Cross is a non-competitive curling bonspiel with numerous prizes to be won, one of which is a 2009 Chevrolet Cobalt. Participation is priced at $120 per team and no curling experience is required to enter.

Dan Kazakoff, IME Professor & Director said the Faculty of Management's
Integrated Management Experience (IME) community project allows individuals to not only have a fun night of curling, but to also contribute to a strong local community organization.

"The local chapter of the Red Cross will benefit not only through the funds raised by the event, but also by the increased awareness of why the Red Cross is such an integral part of the fabric of Lethbridge," says Kazakoff. "This event is not only a "win" for the Red Cross, but also for the students of IME and the Lethbridge community as a whole."