The Faculty of Fine Arts recently took home first-place honours at Digital Alberta's mediaFresh Awards for its new video website, Experience Fine Arts:
www.lethbridgefinearts.ca

The mediaFresh awards are dedicated to recognizing Alberta digital media professionals and post-secondary students who have created outstanding projects and programs.

The U of L Fine Arts site won in the Non-Commercial Website category. Criteria the judges used in making their selection included: marketing goals and purpose; interactivity and user-friendliness; information design and navigation; visual design; and programming and technical aspects. The panel of judges consisted of recognized leaders and experts in the field of digital media.
Experience Fine Arts was developed with prospective art, music, drama and new media students in mind.

"We wanted to provide future students with a glimpse of what they can experience once they come to the University of Lethbridge and join our creative community," explains Desmond Rochfort, Faculty of Fine Arts dean.

The site includes videos featuring excerpts from classes, students talking about their experiences, special projects, general information about degree options and a complete list of fine arts events throughout the year.

The website was designed by Jesse Johnstone (BFA '10) during his internship placement in consultation with an advisory committee made up of Desmond Rochfort, Emily Luce, Chris Morris, Venkat Mahadevan and Katherine Wasiak.

The initial group of videos were shot and edited by former new media student Matt Babinec, with the idea being to continue adding and expanding the library of videos. The plan is to refresh the video site on a regular basis by adding between two and four new videos each year.

"It is exciting to have this new and interesting method of reaching prospective students, and to further see it acknowledged with this provincial award," says Rochfort.