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This feature was published circa 1944. Now part of Pfizer, Inc., Warner-Lambert was the result of a 1950s merger between the Warner-Hudnut company of New York, whose only profits came from cosmetic sales, and the Lambert Pharmacal Company of St. Louis, whose major product was the disinfectant Listerine. That merger was orchestrated by Elmer H. Bobst, the CEO of Warner-Hudnut, which in turn had been created before World War II by combining the original William R. Warner & Co. (Philadelphia) with Richard Hudnut Co. (New York). In 1956, the new Warner-Lambert relocated to Morris Plains, NJ. Throughout the 1960s and 70s, it acquired a broad range of companies such as Emerson Drug (makers of Bromo-Seltzer), Smith Brothers (makers of cough drops), American Chicle (makers of Chiclets gum), American Optical, the Schick and Wilkinson Sword shaving products firms, and perhaps the crown jewel, the venerable pharmaceutical pioneer Parke, Davis & Co. of Detroit.
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