Last Name:
Basil
First Name:
Debra
Title:
Faculty
Department:
Management - Marketing
Phone:
403-329-2164
Email:
debra.basil@uleth.ca
Website:
Faculty:
Campus:
Languages:
English
Research Expertise:
Employee Volunteerism, Cause-related Marketing, Cause-marketing, Alliances, Charity, Nonprofit Advertising, Corporate Social Responsibility, CSR, Nonprofit, Efficacy, Experiments, Charitable Donations, Fear Appeals, Consumer Behaviour